Splunk’s software is designed to help users in various roles, including IT and business professionals, quickly analyze their machine data and realize real-time visibility into and intelligence about their organization’s operations. Machine data is produced by nearly every software application and electronic device in an organization and contains a definitive, time-stamped record of various activities, such as transactions, customer and user activities, and security threats. Splunk’s software addresses the risks, challenges, and opportunities organizations face with increasingly large and diverse data sets, commonly referred to as big data, and is specifically tailored for machine-generated data. Splunk’s software collects and indexes data at a massive scale, regardless of format or source, and enables users to quickly and easily search, correlate, analyze, monitor, and report on this data, all in real time. Splunk provides an innovative software platform that enables organizations to gain real-time operational intelligence by harnessing the value of their data. Splunk is a horizontal technology for application management, security, compliance, and business and web analytics.
Splunk uses machine data for identifying data patterns, providing metrics, diagnosing problems, and providing intelligence for business operations. Its software helps capture, index, and correlate real-time data in a searchable repository, from which it can generate graphs, reports, alerts, dashboards, and visualizations. Splunk, founded in 2003, is an American software company that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface. What does Splunk do? How does Splunk work? In this strategy story, we analyzed the business model of Splunk and understood what does Splunk do and how does it work. Splunk enables organizations to gain real-time operational intelligence by harnessing the value of their machine data. Splunk is on a mission to make machine data accessible, usable, and valuable to everyone in an organization.
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